We understand that newspapers are going through a tough time all over the world. You don’t have to be some sort of rocket scientist or brain surgeon to figure this out.
In fact, according to recent studies, the numbers of brick and mortar, traditional newspapers continue to go down.
Well, we understand that newspapers are going through a period of transition. However, we are also confident that the human need for news will not be going away any time soon.
Indeed, one of the least stable and unrewarding career paths currently is that of a journalist. They are an endangered species because it seems like every single week brings news of newspaper layoffs.
Newspapers will always exist. The only thing up to debate currently is what precise form we should expect it to have. That’s what’s going on. It’s not a matter of whether people will, all of a sudden, stop reading news. Let’s just get that out of the way. Let’s put that issue to bed once and for all. People will always need news. The problem is, what kind of media would they prefer to get that news from? This is the big struggle right now.
A lot of people insist on getting news exclusively from Facebook. Now, as exciting as this may be, especially in light of the rise of citizen journalists and citizen “ears on the ground,” it doesn’t take a genius to determine and see the obvious limitations of this particular form of news gathering. If you thought journalist bias was a problem, wait until you see the bias in locally sourced “organic news.” As promising as this development may be, it does have some serious bottlenecks.
We cannot just embrace it wholeheartedly. This is why we keep coming back to newspapers. Sure, many of them are closing down. A lot of them are shadows of their past selves. In fact, many newspaper organizations found throughout the world cannot get rid of journalists fast enough. But despite all these challenges and despite all the seeming existential threats to their continued survival, newspapers will continue to persist in one form or another and at one level or another.
The bottom line is that many try to stay relevant in the age of social media, but this often creates more problems than it solves. My mission is to help out these newspapers by enabling them to get the traffic that they need to remain a distinct and independent entity from social media platforms.